First off, excellent movie. Secondly, the reasoning behind this post is that I stumbled upon an extremely interesting article written by Mark Manson, titled How Your Insecurity is Bought and Sold, that I think you should check out. It is a (quickly read…I promise) history lesson behind how the world of advertising was changed during the early 20th century when a man by the name of Edward Bernays entered the scene. Bernays was, interestingly enough, the nephew of Sigmund Freud. His advertising theories and methods started in the tobacco industry (convincing women to start smoking!) and quickly permeated throughout every aspect of advertising as we know it today. While the article obviously doesn’t mention Fight Club, I couldn’t help but think about the movie the entire time I was reading it.
Bernays was obviously a shady character. However, love or hate his beliefs and methods, he was also, without question, a genius at what he did. Please go check out the article and let me know what it’s got you thinking about in the comments below.
– Nurse on Fire